Have you noticed we’ve had a makeover? Thanks to Welsh Government funding this year we’re introducing a new visual identity for Bath Brynaman, working with top designers CWM to create a brand that encapsulates our heritage, landscape, culture and aspiration for the future. This design work gives our project a distinctive character, helps grow support, attract sponsors and funding, and lays solid foundations for attracting and welcoming visitors to the refurbished Baths when they re-open.
Dyma Bryn 🦦
Bryn the Otter is our new logo – linking in with much-loved artwork at the Baths site, and the river Amman that flows next to it – giving us a strong, active and playful visual identity. Otters are a quiet conservation success story, a symbol of resilience and community renewal, of nature and athleticism, of what can be achieved when we come together. Bryn is distinctly Welsh, a native local and part of our heritage. His reliance on clean water and a naturally-balanced habitat chimes with how we are developing our project – working with nature, promoting sustainability, supporting wildlife and helping our community thrive. In the words of our designers, he’s memorable, distinctive and cool enough to wear. An image that scales well – for large posters and tiny avatars, Bryn is going to have a busy time ahead of him – appearing on mugs, bags, T-shirts, caps and hoodies – not forgetting his forthcoming swimwear range!
Amman
Inspired by the Art Deco era of the 1930s when the Baths was built, with a nod to the hills and valleys and the backdrop of heavy industry that went before us, ‘Amman’ is our new custom typeface. Developed in collaboration with renowned typographer Marc Rouault, it’s a celebration of our language and the distinct alphabet of Wales – yr wyddor Gymreig – with six custom digraphs: CH, DD, FF, LL, RH, TH* – giving our project a distinctive ‘voice’, drawn – wrth cwrs – from our unique history and culture.
*The Welsh alphabet features 28 letters, including 8 distinct digraphs. In Welsh, these pairings are considered single letters, meaning they have their own distinct sounds and are treated as individual units in the alphabet.
Whose Bath is that lido?
The Baths have always been the Baths to local people. And although over the years the site has been referred to as ‘Brynaman Lido’ – reaching right back to the core of our identity at this pivotal point was key. Our original local name is synonymous with where we came from and gives critical recognition those who built and kept the Baths going for decades. Now that we strive to restore the pool, grow support again and attract funding for our plans – it’s essential we bring that old name back. Croeso no’l – ‘Bath Brynaman’.
